Social media can be an uninvolved game of numbers which is hard to design to your advantage. If your social strategy isn’t able to achieve a high response rate, it’s almost like your posts disappear in a blur of content. Oftentimes, this is accompanied by the idea of posting more often, performing more, talk more. But is this the best way to improve your strategy?
If you have the proper control of your social media your social media could be an effective tool for business that allows you to interact with customers, broaden your reach in the marketplace, build your brand, and eventually increase revenues.
Table of Contents
Take a compass along with some captions. Here’s how can boost your company’s interaction with social media.
Choose the right platform
There’s a good chance you’ve heard the saying, “Craftsmen are only as proficient as the tools they use.” In any field, there are goals that can only be achieved with the right tools. The tools that are creative do not transfer from one sector (or technology) into another.
Also, if that’s the case, if you’re making use of the same approach and content on LinkedIn the same way as you do on your general marketing plan, you aren’t effective. Therefore, instead of posting more, think about the websites and social media marketing strategies that are best for your company.
To determine what social media channels are the most efficient, you should consider these questions:
- Do you run B2C or B2B?
- What are the purposes that you have in your Social Media marketing strategy?
- What are the demographics of your clients?
- Where are they in your selling funnel after they go to your social media channels?
- What social network does your ideal customer use?
- What do your competitors focus on?
Your responses will begin to form the foundational pillars that will form the basis of your Social Strategy.
For example, a SaaS company that sells to other businesses will derive value from more informational-focused platforms like Linkedin, Twitter, and YouTube. However, a B2C retailer will typically concentrate on platforms with a high percentage of popularity, such as Instagram, Facebook.
It is tempting to write from all angles and on all platforms. Be aware that this could cause a backlash.
A good social media strategy – one which involves the coordination of posts, monitoring the number of people who engage, and analyzing the data to make well-thought-out pivots takes time. If you’re wasting your time writing posts that do not garner any shares, likes, or comments, you’re probably not looking at the root cause of the issue. Instead, you should focus on how to design and create effective Facebook videos or ads that are targeted to be used on fewer platforms.
Engagement is simply the exchange between the company and its customers. They can be measured.
If you’ve already created a profile on social networks What are your metrics? You must keep track of the social media engagement metrics like:
- Growth in audience and followers
- Using hashtags that are branded
- On-page purchases
It’s difficult to track and gauge engagement when you don’t know what your baseline is. Collecting, categorizing, and analyzing this data allows your team to spot the strengths and weaknesses of your overall strategy. This will, in turn, provide actionable information.
Take a look at a situation where a business accumulates millions of impressions, but has only tens of thousands of likes and comments. In this instance, it’s crucial to examine the content and determine why that users aren’t interacting with it. Or, what happens to the case of a brand with great engagement rates from its intended viewers, but doesn’t have enough to reach its goals? It’s the ideal scenario. Now all it’s left to do is to increase the amount of content and keep the quality of the content.
The issue is that the majority of companies don’t have the resources to track engagement measures. So, they have only one option: guessing blindly and then checking.
Always lead with quality
Social media engagement begins (and is finished) by providing quality content. It’s the basis upon which everything else rests.
What is your target audience looking for? What information do they require to hear or see at this particular stage in their journey through the funnel of sales?
Your content must be tailored to meet their requirements. It is possible to make use of a variety of types of content to meet their needs for your content, such as:
- Articles: Written content that is long-form gives you the chance to give the reader useful information that will help you establish your brand’s image, show your thinking leadership, increase SEO and bring more visitors to your site. The most effective websites for this kind of content are Facebook, LinkedIn, and Twitter.
- Images: Particularly for B2C businesses, posting pictures will allow your company to showcase its items, people as well as other aspects associated with your company’s brand. The help of a brand agency can help you develop this kind of content. This kind of content is enthralling digestible and easy to make, making it ideal for posting on Instagram and Facebook ads.
- Videos: One of the most vital tools that you can use to create content is video. This is evident by the percentage of users who said that videos were a significant factor in their purchase choices and were their preferred kind of content that brands post that use social media. As such it can be utilized to serve a variety of functions for example:
- Videos of the product
- Behind the scenes
- Live video clips
- User-generated Content
Today, the most popular platforms for video are Instagram and YouTube. In the end, however, Facebook can also be an excellent platform for creating videos if you know the statistics about Facebook video views and Facebook video metrics for ads.
Connect with your audience
If you only create content and put off posting the next one, your followers might realize that you’re “playing in the games.” If, on the other hand, you interact with the people who reach out to your company, you’ll establish a regular dialogue and establish a connection.
Create a Content Calendar
In order to ensure you’re engaging with your followers You must be regularly on social networks. However, you shouldn’t overflow the feeds of users with a lot of information. The aim is to find the right balance.
Also, try to make sure you post during peak times. Here are a few high-traffic times as per the American Marketing Association:
- Facebook Wednesday, Tuesday and Thursday between 9:00 a.m. between 9 a.m. and 1 p.m.
- Instagram Between 11 a.m. until two p.m. on Tuesdays and 11 a.m. from Monday to Friday
- Twitter 8. a.m. on Thursdays and Mondays
- LinkedIn 9 a.m. on Wednesdays and Tuesdays
By testing various times of the day and the days during the week you’ll be able to discover your audience’s ideal place.